Public Relations with an Investor Relations Twist

By Danny Cavanaugh

I’ve always considered myself to be an adequate writer, however I knew I never wanted to be a journalist. I have all the respect in the world for journalists, but I always told my parents at a young age that I was going to be a business man.

So, how could I get involved in the world of business with a PR major? The answer is Investor Relations.

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Now you may be wondering, Investor Relations? What the hell is that?

IR is simply the ability to take a company’s financials and then tell the story of the company through those financials. In other words, tell employees, customers, shareholders and investors how the company is doing in order for them to invest in the company.

Although it may be a difficult path to get into IR, this is my ultimate career goal. Sure, I’m not an accounting major or a financial analyst, however I believe I can achieve an abundance of success through my PR background, along with the business minor I’ve obtained at CWU.

Besides, I’ve always been good with talking to people and I have common sense.. for the most part. So, why not set the bar high right?

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With that said, IR professionals have a wide range of duties including: releasing earnings reports to the public and SEC, leading financial analyst briefings and handling the PR side of a financial crisis.

Now, I may have only taken a couple accounting classes, but I know I have the potential and the skills to succeed within this type of career. Overall, there are many career paths you can take with a Public Relations degree.

But you see, my goal is to work on the business side of PR.. Investor Relations.

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