Ellensburg’s Historic Golf Course

By Danny Cavanaugh

Ah, yes golf.. the world’s most difficult and frustrating sport in the world. However, I may be biased since I’m not very good at the game. Sure it can be challenging, but it’s fun to play.

I know many Central Washington University students who play the game, however they didn’t realize there was a course only a few miles away from campus in Ellensburg, Wash.

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The Ellensburg Golf Course is a fantastic nine-hole course located on the other side of I90 (opposite from CWU). It provides locals an affordable option to enjoy a morning, afternoon or evening of golf with friends and family.

Struggle with your game? No problem! EGC has a practice putting green and a driving range to help figure out your mechanics.

Personally I’ve been to multiple golf courses around the state and EGC is a wonderful place to visit. For the college student looking to do something fun while on a budget, it’s the perfect place to spend an afternoon drinking a beer.. or two with some friends.

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Owner of the Ellensburg Golf Course, Frank Crimp III

Although the golf course is only nine holes, you can still play a full 18. You might ask, “well Danny that’s no fun playing the same holes again.” Well, have you thought about your score on the back nine? The opportunity for a better score on the back nine is greater because of the previous practice on the front nine.

So, whether you’re visiting Ellensburg, a college student or a local trying to work on your golf game, EGC is a great place to get a round of golf in.

Next time you’re thinking about something to do on a nice day, head to the golf course with some friends, buy a couple beers and enjoy the worlds most frustrating game!

 

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What Stresses You Out?

By Danny Cavanaugh

It’s a Friday night and you just got home from work or school. You’ve worked hard all week and you look forward to the weekend ahead. However, stress in our lives can prevent happiness and relaxation during the weekend.

On February 28, 2017 I visited a booth put on by the PR debate team at Central Washington University. Their goal was to create awareness for stress that people face on a day-to-day basis.

I found this to be a particularly interesting subject because everyone faces stress at some point in their life.

what stresses you out

I don’t think people take stress as seriously as they should. I know that I will hide my stress and bottle everything up inside. However is that healthy? Most likely not.

It’s important to recognize your stress and figure out the cause of that stress. Maybe you’re stressed over a deadline at work? I know for myself I’m often stressed over deadlines because I procrastinate. Therefore, one way to solve that problem and relieve stress is to start projects earlier and have a plan of action in case something goes wrong.

What else relieves stress? Go to the gym! Do you ever feel more energized or happier after the gym? If so, it’s because when you workout, your body releases endorphin’s, which are “feel good” chemicals in our body.

As a result, it’s important to recognize your stress and what causes it. Also, it’s important to understand what can relieve your stress. Whether it’s better planning at work and school, or exercising during the week. These are all important steps to reduce stress in our daily lives. However, according to the debate team their are five signs stress is taking over your life. stick it to mental health

If at any point you experience one or all of these five signs, don’t be afraid to speak up about it. After all, this PRSSA debate team did an excellent job bringing stress and the awareness of stress to a greater light.

Don’t let stress damage your life!

The Bird is in the Hudson

By Danny Cavanaugh

Throughout our lives, we all have certain crisis’ that we must go through. Whether your a female deciding what clothes to pick out for that “special” date, or you’ve experienced an unfortunate car crash, which resulted in legal obligations and hospital bills, a crisis of some magnitude is inevitable in our futures.

After watching the movie Sully, I came to a realization that the airline (U.S. Airways) had a major crisis on their hands. On January 15, 2009, one of their planes had to perform an emergency landing in the Hudson river, after a flock of birds took out both engines of the aircraft, according to airwaysmag.com.

sully

The man seen above is Sully who was brave enough, and experienced enough to make the decision to land the plane in the Hudson.

So, what crisis? After all, every soul on board was saved, how can there be a crisis? As we know, people often look for the negative story, “if it bleeds it reads.” so even though lives were saved, a plane was still in the Hudson.

Crisis Communications:

I can only imagine the shock and sense of urgency that the PR crisis team must have felt for U.S. Airways. An immediate response was necessary for their employees, shareholders, stakeholders, and the public. However, several questions had to be answered.

What caused the accident? Were there any alternative landing spots? Who or what is responsible for this incident?

These are just a few of the questions that needed to be answered. Can you imagine if there were any fatalities on board? Would consumers lack confidence in flying with U.S. Airways if that were the case?

With that said, PR professionals know to tell the truth, tell it all, tell it fast, and move on when it comes to a crisis.

Fortunately enough, Mr. Sully was able to perform the emergency landing in heroic fashion, with only a few injuries to passengers and crew.

tom-hanks

Tom Hanks- scene from the movie after passengers were safely rescued. 

Thus, is there a proper way to handle a crisis? Do people botch critical moments in crisis communications?

The answer to these two questions is yes. The proper way to handle a crisis is to remain calm, tell the truth, and don’t be afraid to say “I don’t know.” Unfortunately, that isn’t always the case, as we saw with John Edwards destroying his own personal PR (the most important PR of all), but that’s for another post.

Citations:

Auxier, Eric. (2016). The New “Sully” Movie: How Accurate. Airways. Retrieved from                            https://airwaysmag.com/capnaux/new-sully-movie-how-accurate/

Warner, Bros (Producer). Eastwood, Clint (Director). September 9, 2016. Sully (Motion picture). USA: Warner Bros.

 

 

Public Relations at its Core

By Danny Cavanaugh

To be honest, I never heard of PR until I looked at a college catalog. So, the first time I saw the name, I thought it was a joke. I’m thinking, “just another degree you can’t do anything with.” However, as I dug deeper, I realized I was wrong.

So, what is this phenomenon called PR? According to prsa.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Now, what does that mean? Essentially the goal of PR is to build a relationship between an organization (corporate, non-profit, firm) and the people within that organization’s society.

In other words, PR is important in portraying a positive representation of an organization. Yes, it is important to be a competent writer in this profession, however the relationships you build and maintain are essential, and in my opinion the most important aspect.

Here are just a few options you can pursue with a degree in Public Relations.

Career Paths:

  • Public Relations specialist
  • Public relations Manager
  • Public Relations Director
  • Investor Relations
  • Advertising
  • Marketing
  • Media Relations

Although there are several career paths in this field, there seems to be several misconceptions regarding PR professionals. First of all, they’re known for spinning the truth, secondly they’re called sleaze balls.

With that said, are these representations true? Maybe to some extent. However, we know there can always be a “few bad eggs.”

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Whether you think a PR professional is a spin doctor or not, it doesn’t matter to me. What matters is how rapidly the field is growing. PR professionals are needed now more than ever. The increase in technology, and social media has caused a frenzy for organizations and their reputations.

From writing press releases, to working on a company’s social media strategy, PR professionals will be seeking to improve relationships with their organizations and their communities.

I’m glad I was able to stumble up this often misconstrued and misunderstood field. After all, there is a lot you can do with a degree in Public Relations.

Citations:

Copyright 2009-17. In Public Relations Society of America online. Retrieved from.https://www.prsa.org/aboutprsa/publicrelationsdefined/#.WH2wo8MrLnA