Ellensburg’s Historic Golf Course

By Danny Cavanaugh

Ah, yes golf.. the world’s most difficult and frustrating sport in the world. However, I may be biased since I’m not very good at the game. Sure it can be challenging, but it’s fun to play.

I know many Central Washington University students who play the game, however they didn’t realize there was a course only a few miles away from campus in Ellensburg, Wash.

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The Ellensburg Golf Course is a fantastic nine-hole course located on the other side of I90 (opposite from CWU). It provides locals an affordable option to enjoy a morning, afternoon or evening of golf with friends and family.

Struggle with your game? No problem! EGC has a practice putting green and a driving range to help figure out your mechanics.

Personally I’ve been to multiple golf courses around the state and EGC is a wonderful place to visit. For the college student looking to do something fun while on a budget, it’s the perfect place to spend an afternoon drinking a beer.. or two with some friends.

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Owner of the Ellensburg Golf Course, Frank Crimp III

Although the golf course is only nine holes, you can still play a full 18. You might ask, “well Danny that’s no fun playing the same holes again.” Well, have you thought about your score on the back nine? The opportunity for a better score on the back nine is greater because of the previous practice on the front nine.

So, whether you’re visiting Ellensburg, a college student or a local trying to work on your golf game, EGC is a great place to get a round of golf in.

Next time you’re thinking about something to do on a nice day, head to the golf course with some friends, buy a couple beers and enjoy the worlds most frustrating game!

 

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Everyone Should Own A Watch

By Danny Cavanaugh

Friend: “Frank what time is it man? My phone died on me.

Frank: “Uh beats me! I have no idea either, mine is dead too.

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Have you ever been camping miles from the nearest civilization without service or your phone service decides to be a real pain and crap out on you? I know it’s happened to me.

Now, I never use to own watches or care for them much. Besides, Who cares about watches right? Nowadays we have our phones and with a quick tap of the unlock button we can see what time it is with ease. However, as I’ve gotten older I’ve started to wear watches more often than not.

Why is that?

It first started as a style thing, I mean it still kind of is, but that’s beside the point. I noticed that all the bad ass operators from the military wore a lot of G-Shock watches, so of course I had to get one since I loved the military!

So, I went on line and purchased a G-Shock that had all the cool gadgets including: a stop watch, solar power battery, water proof, analog and digital time, multiple alarms and much more. On the other hand, why did this watch turn out to be a good investment, besides me wanting to be a “cool” bad ass?

This investment turned out to be one of the best purchases I could have made because of what my work life entails. First of all, I’m a baseball instructor teaching 30 minute, back-to-back private lessons every day.. I needed to keep track of time.

Now why should you care right? “Danny I don’t teach private lessons why should I care about watches? Plus, I don’t go camping..ever.

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One of the cool things a watch can do for you is give you a sense of style. Whether you’re going in for that first job interview out of college and want to “dress up” your suit more, or accessorize your favorite outfit (for the ladies), watches are a great way to add confidence and sophistication to your style.

Just remember, your phone won’t always be there for you, so what’s your back up plan? A watch is a great tool to provide you with multiple time-keeping capabilities, as well as giving you a sense of style.

How to get your pitch recognized

By Danny Cavanaugh

Pitching newsworthy stories to the media is essential for any PR pro. Whether you’re trying to give your organization an edge by winning over a journalist for the story you want, or you’re trying to promote your client within the local news, pitches are key in the daily life of a PR pro.

With that said, how many pitches do journalists receive every day? According to Nicole Fallon Taylor, she received “an average of 23 per workday,” prdaily.com. This is unfortunate because of how saturated journalist’s emails are becoming.

So, the big question is how can we get our pitch recognized, and not just thrown out?

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First of all,  make sure what you are pitching is newsworthy. In other words, is the audience going to be interested in your particular story? If your story isn’t newsworthy, the journalist won’t waste their time with you again.

Secondly, make the pitch personalized. Often times when you try to build a relationship with journalists and mention their name in the subject line, you will have a better chance of getting your pitch recognized. There’s nothing worse than saying “to whom it may concern.” That’s bad PR.

Lastly, be creative! According to Taylor, the pitches she accepted didn’t say the same old thing as everyone else. The one’s she accepted had a different outlook on a story, or a whole new perspective that was interesting.

Just remember, as a PR pro you will write pitches in your career. Have fun with them, make them personalized, newsworthy, and be creative! There’s nothing worse than a bland, non-relevant pitch!

 

 

Public Relations at its Core

By Danny Cavanaugh

To be honest, I never heard of PR until I looked at a college catalog. So, the first time I saw the name, I thought it was a joke. I’m thinking, “just another degree you can’t do anything with.” However, as I dug deeper, I realized I was wrong.

So, what is this phenomenon called PR? According to prsa.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Now, what does that mean? Essentially the goal of PR is to build a relationship between an organization (corporate, non-profit, firm) and the people within that organization’s society.

In other words, PR is important in portraying a positive representation of an organization. Yes, it is important to be a competent writer in this profession, however the relationships you build and maintain are essential, and in my opinion the most important aspect.

Here are just a few options you can pursue with a degree in Public Relations.

Career Paths:

  • Public Relations specialist
  • Public relations Manager
  • Public Relations Director
  • Investor Relations
  • Advertising
  • Marketing
  • Media Relations

Although there are several career paths in this field, there seems to be several misconceptions regarding PR professionals. First of all, they’re known for spinning the truth, secondly they’re called sleaze balls.

With that said, are these representations true? Maybe to some extent. However, we know there can always be a “few bad eggs.”

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Whether you think a PR professional is a spin doctor or not, it doesn’t matter to me. What matters is how rapidly the field is growing. PR professionals are needed now more than ever. The increase in technology, and social media has caused a frenzy for organizations and their reputations.

From writing press releases, to working on a company’s social media strategy, PR professionals will be seeking to improve relationships with their organizations and their communities.

I’m glad I was able to stumble up this often misconstrued and misunderstood field. After all, there is a lot you can do with a degree in Public Relations.

Citations:

Copyright 2009-17. In Public Relations Society of America online. Retrieved from.https://www.prsa.org/aboutprsa/publicrelationsdefined/#.WH2wo8MrLnA

 

A Baseball Player’s PR Journey

By Danny Cavanaugh

As all athletes know, injuries destroy careers. A torn labrum in my throwing shoulder cut my college baseball career short in the spring of 2014. I persevered through my injury and finished out the season, but I knew I had to hang up the cleats.

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Picture above is from my college days playing at SCC. Go Dolphins!

Fast forward to fall of 2014 and I’m sitting at home wondering what I’m doing with my life. My college baseball career is over, but I know I still want a college degree.

I’ve never been savvy with my math skills, and I’ve never been enthusiastic about science, so those fields were out of the picture.

What am I good at? Well, I can write respectably, and I work well with others. Instantly a light bulb comes on! I remembered looking through Central Washington Universities catalog page and coming across PR.

Thus, My life was set, I am currently attending CWU, and officially started in the winter of 2015, where I started my major in PR. I brought my personable skills with my competence in writing to earn a degree and start my career in PR.

So, why PR?

PR is a great setting for any person with aspirations in writing, group work, and working with clients. It provides us with a sense of pride and self worth when we’re able to help a client achieve their organizational goals.

Thus, I finally found my niche with discovering PR. My idols growing up always mentioned how if you do what you love to do, you’ll never work a day in your life.

My baseball career may have ended, however I could still pursue my dream to work in sports with working in sports PR.

My journey into PR has just begun, and if you’re looking for an exciting, hands on career. PR may be the field for you.