The Era After Big Papi

By Danny Cavanaugh

The Boston Red Sox are currently 17-14 and had struggled with scoring runs ever since David Ortiz, A.K.A. “Big Papi,” retired. So far the Sox have struggled with hitting the long ball and lack that intimidation factor in the middle of their line-up.

Now, they’re over .500 and starting to swing the bats. However, what should their approach be moving forward without David?

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The key is to stay true to who they are as baseball players, (they meaning the current Red Sox players), and play clean, fundamentally sound baseball. They might have to hit- n’- run, steal more bags or even lay down a sac bunt in order to move guys around the bases. Of course they’ll hit the long ball from time-to-time, but they need to focus on maintaining base runners and getting guys into scoring position.

Sox fans don’t worry! The 4 B’s are the future of the organization with a strong pitching rotation. There have been some good signs within the past couple games with putting up eleven runs and seventeen runs.

As long as they buy into the team atmosphere, understand who they are as baseball players and understand their identity as a baseball team, they’ll be just fine.

Image result for mookie bettsso, what does the future look like for Red Sox nation? Is there another World Series chance for them soon?

The answer? I’ll leave that up to you to decide.

However, I will say this; if the Red Sox can stay healthy, stay consistent in their lineup and develop a strong bond with one another, they’ll be in playoff contention.

With that said, what does the era after Big Papi look like? It looks like a opportunity for more Red Sox success.

 

They Won Fair and Square

By Danny Cavanaugh

Since the Patriots are yet again in the super bowl, why not bring up a sore subject for many New England fans… deflategate!

That’s right, I said it. The controversial deflating of footballs during the AFC championship between the New England Patriots and Indianapolis Colts in 2015.

Talk about a PR nightmare! Hours upon hours of court proceedings, with one side winning, then the other side appealing. If I was a part of the PR staff for the patriots, or the NFL I would lose all of my hair.

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Talk about crisis PR in a nutshell. With the NFL (among others) investigating your franchise, as a PR professional you have to find a way to bring light to the situation and deflect the negativity away from your organization.

Easier said than done? I think so.

It’s easy for people in this situation to call the patriots “cheaters” because of their track record. If this was the patriots first trip to the super bowl, would people have blown this way out of proportion? That’s the million dollar question.

We all know that when you win, over and over again, people either love you or they hate you. Just look at the New York Yankees, you hardly ever hear “eh they’re alright, I don’t mind them.”

Thus, this is a great example of crisis PR. So, what would you do?

I would find out the truth behind the situation. I would research if the weather played in any part of decreasing the psi within the footballs. Also, you must protect your brand the best you can.

We would have to tell the truth, tell it all, tell it fast, and move on. After all, who wants to be in court two seasons later for something they thought was past them.

This just goes to show how important PR really is. It’s important to keep the integrity of your organization, as well as explain to the public was is going on behind closed doors.

Why Hero’s Are Important

By Danny Cavanaugh

A hero is someone who is idolized for their courage and strength.

Throughout school we’ve learned about Greek Mythology and the many hero’s including Hercules and Achilles.

So, why care about a hero? What really is a hero?

A hero can be anyone from a war veteran, school teacher, professional athlete, or your parents.

These people are very important because they give people hope, aspiration, courage, and motivation when life brings them down.

Of course there’s always the thought of the hero battling evil.

Now my hero growing up was Jason Varitek (Red Sox catcher). He was a leader on and off the field, he was tough, and he was loyal to his organization and teammates around him.

He was the whole reason why I was a catcher growing up and all the way in college at Shoreline Community College.

Here he is giving A-Rod a face-full of catchers mitt. Big thumbs up for that one.

A hero is important to give dreams to young kids.

They can show us that anything is possible with hard work and dedication.

Of course what would we do without the hero’s of every major war we’ve been engaged in throughout our American history.

They protect our very way of life.

Hero’s exist everywhere.

One thing I’ve learned is you can be your own hero. Figuring out a path in your life and facing adversity is a hero attribute.

So, what is a hero? Do they have to battle evil? Do they have to be strong physically?

The answer is no.

Sure, there are hero’s who are big and strong and fight against evil. There’s also the teacher who helps students in need to get a good education. A hero can simply make someone smile every day to make them feel alive and encourage them to want success in their life.

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We can all be hero’s.

In your own life, or in somebody else’s life.

“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” – Christopher Reeve