The Era After Big Papi

By Danny Cavanaugh

The Boston Red Sox are currently 17-14 and had struggled with scoring runs ever since David Ortiz, A.K.A. “Big Papi,” retired. So far the Sox have struggled with hitting the long ball and lack that intimidation factor in the middle of their line-up.

Now, they’re over .500 and starting to swing the bats. However, what should their approach be moving forward without David?

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The key is to stay true to who they are as baseball players, (they meaning the current Red Sox players), and play clean, fundamentally sound baseball. They might have to hit- n’- run, steal more bags or even lay down a sac bunt in order to move guys around the bases. Of course they’ll hit the long ball from time-to-time, but they need to focus on maintaining base runners and getting guys into scoring position.

Sox fans don’t worry! The 4 B’s are the future of the organization with a strong pitching rotation. There have been some good signs within the past couple games with putting up eleven runs and seventeen runs.

As long as they buy into the team atmosphere, understand who they are as baseball players and understand their identity as a baseball team, they’ll be just fine.

Image result for mookie bettsso, what does the future look like for Red Sox nation? Is there another World Series chance for them soon?

The answer? I’ll leave that up to you to decide.

However, I will say this; if the Red Sox can stay healthy, stay consistent in their lineup and develop a strong bond with one another, they’ll be in playoff contention.

With that said, what does the era after Big Papi look like? It looks like a opportunity for more Red Sox success.

 

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Infographic Delight

By Danny Cavanaugh

We all know there are several ways to market your company or a product you are trying to sell. Nowadays numbers are essential for customers to purchase a product. Whether it’s how popular the item is with the amount of sales it has produced, or the general popularity of something. One way to market your company or a product is by using an infographic.

If you’ve never worked on an infographic, or produced one, they portray a plethora of information in a stylistic and unique manner.

With that said, Central Washington University offers over 100 majors with an average of 3,000 graduates per year, according to cwu.edu/about/quick-facts. My partner and I created an infographic about the most popular majors at CWU, with the top major being Criminal Justice.

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I was surprised by this because I thought the majority would be in business or communication majors.

But, the other top degrees included: Accounting, Elementary Ed, and Psychology. This really surprised me, so I had to talk to people and find out more.

Within our infographic we created a survey which asked CWU students if they were satisfied with their major. We found that over half were satisfied with their degree field, with only 30 percent unsure about their major.

Could this be a reflection on the indecision that today’s society faces? Or are more students trying to get a degree in something random, rather than in something they actually enjoy?

Only time will tell. What we do know is that CWU creates opportunity with offering over 100 majors, and having an average class size of 20 students.

If you’re a business owner, or simply trying to promote something. Remember, an infographic might be the answer.

 

They Won Fair and Square

By Danny Cavanaugh

Since the Patriots are yet again in the super bowl, why not bring up a sore subject for many New England fans… deflategate!

That’s right, I said it. The controversial deflating of footballs during the AFC championship between the New England Patriots and Indianapolis Colts in 2015.

Talk about a PR nightmare! Hours upon hours of court proceedings, with one side winning, then the other side appealing. If I was a part of the PR staff for the patriots, or the NFL I would lose all of my hair.

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Talk about crisis PR in a nutshell. With the NFL (among others) investigating your franchise, as a PR professional you have to find a way to bring light to the situation and deflect the negativity away from your organization.

Easier said than done? I think so.

It’s easy for people in this situation to call the patriots “cheaters” because of their track record. If this was the patriots first trip to the super bowl, would people have blown this way out of proportion? That’s the million dollar question.

We all know that when you win, over and over again, people either love you or they hate you. Just look at the New York Yankees, you hardly ever hear “eh they’re alright, I don’t mind them.”

Thus, this is a great example of crisis PR. So, what would you do?

I would find out the truth behind the situation. I would research if the weather played in any part of decreasing the psi within the footballs. Also, you must protect your brand the best you can.

We would have to tell the truth, tell it all, tell it fast, and move on. After all, who wants to be in court two seasons later for something they thought was past them.

This just goes to show how important PR really is. It’s important to keep the integrity of your organization, as well as explain to the public was is going on behind closed doors.