Jared’s strategic Iron Horse

By Danny Cavanaugh

Don’t ever skip out on a public figure coming to your organization to present information or give a speech on their expertise. It is important to pick their brain and gain knowledge for you own benefit. One of the best ways we can learn is through other experiences people have created.

Jared Vallejo from Iron Horse Brewery came into one of my classes at Central Washington University to give a speech on the brewery and the experiences he has had there. He talked about marketing strategies, the culture of the brewery, and some of the challenges they face on a day-to-day basis.

However, what really stuck with me? What was the one thing that I related to and appreciated the most?

Don’t be afraid to fail! It sounds simple right? However, from my experiences inside and outside of school, successful people have always been bold, and they haven’t been afraid.

The best advice he gave us was to fail, fail some more and fail again. Why? It means you are trying! The worst thing you can do (from a business standpoint) is to become stagnant and boring. What I like about Jared and the IHB is their ability to adapt and create new marketing techniques to entice consumers into buying their products.

As a consumer, I’m always looking for something that interests me, excites me, and ultimately connects me to that product. What Jared and the rest of the brewery staff have accomplished is a culture that relates to their customers and the products they produce.beer-bottle

With that said, I work for a small business that is continuously trying to grow and expand. The words that Jared said to us will always stick with me, and entice me to adapt, create, and take chances on marketing campaigns throughout my own experiences.

Overall, failure is important, whether it’s in a business setting, or other aspects of our lives. Without failure, we won’t have success. After all, success develops through our experiences and chances we take in life.

Why Hero’s Are Important

By Danny Cavanaugh

A hero is someone who is idolized for their courage and strength.

Throughout school we’ve learned about Greek Mythology and the many hero’s including Hercules and Achilles.

So, why care about a hero? What really is a hero?

A hero can be anyone from a war veteran, school teacher, professional athlete, or your parents.

These people are very important because they give people hope, aspiration, courage, and motivation when life brings them down.

Of course there’s always the thought of the hero battling evil.

Now my hero growing up was Jason Varitek (Red Sox catcher). He was a leader on and off the field, he was tough, and he was loyal to his organization and teammates around him.

He was the whole reason why I was a catcher growing up and all the way in college at Shoreline Community College.

Here he is giving A-Rod a face-full of catchers mitt. Big thumbs up for that one.

A hero is important to give dreams to young kids.

They can show us that anything is possible with hard work and dedication.

Of course what would we do without the hero’s of every major war we’ve been engaged in throughout our American history.

They protect our very way of life.

Hero’s exist everywhere.

One thing I’ve learned is you can be your own hero. Figuring out a path in your life and facing adversity is a hero attribute.

So, what is a hero? Do they have to battle evil? Do they have to be strong physically?

The answer is no.

Sure, there are hero’s who are big and strong and fight against evil. There’s also the teacher who helps students in need to get a good education. A hero can simply make someone smile every day to make them feel alive and encourage them to want success in their life.

educators-hero

We can all be hero’s.

In your own life, or in somebody else’s life.

“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” – Christopher Reeve