The Bird is in the Hudson

By Danny Cavanaugh

Throughout our lives, we all have certain crisis’ that we must go through. Whether your a female deciding what clothes to pick out for that “special” date, or you’ve experienced an unfortunate car crash, which resulted in legal obligations and hospital bills, a crisis of some magnitude is inevitable in our futures.

After watching the movie Sully, I came to a realization that the airline (U.S. Airways) had a major crisis on their hands. On January 15, 2009, one of their planes had to perform an emergency landing in the Hudson river, after a flock of birds took out both engines of the aircraft, according to airwaysmag.com.

sully

The man seen above is Sully who was brave enough, and experienced enough to make the decision to land the plane in the Hudson.

So, what crisis? After all, every soul on board was saved, how can there be a crisis? As we know, people often look for the negative story, “if it bleeds it reads.” so even though lives were saved, a plane was still in the Hudson.

Crisis Communications:

I can only imagine the shock and sense of urgency that the PR crisis team must have felt for U.S. Airways. An immediate response was necessary for their employees, shareholders, stakeholders, and the public. However, several questions had to be answered.

What caused the accident? Were there any alternative landing spots? Who or what is responsible for this incident?

These are just a few of the questions that needed to be answered. Can you imagine if there were any fatalities on board? Would consumers lack confidence in flying with U.S. Airways if that were the case?

With that said, PR professionals know to tell the truth, tell it all, tell it fast, and move on when it comes to a crisis.

Fortunately enough, Mr. Sully was able to perform the emergency landing in heroic fashion, with only a few injuries to passengers and crew.

tom-hanks

Tom Hanks- scene from the movie after passengers were safely rescued. 

Thus, is there a proper way to handle a crisis? Do people botch critical moments in crisis communications?

The answer to these two questions is yes. The proper way to handle a crisis is to remain calm, tell the truth, and don’t be afraid to say “I don’t know.” Unfortunately, that isn’t always the case, as we saw with John Edwards destroying his own personal PR (the most important PR of all), but that’s for another post.

Citations:

Auxier, Eric. (2016). The New “Sully” Movie: How Accurate. Airways. Retrieved from                            https://airwaysmag.com/capnaux/new-sully-movie-how-accurate/

Warner, Bros (Producer). Eastwood, Clint (Director). September 9, 2016. Sully (Motion picture). USA: Warner Bros.

 

 

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Why Hero’s Are Important

By Danny Cavanaugh

A hero is someone who is idolized for their courage and strength.

Throughout school we’ve learned about Greek Mythology and the many hero’s including Hercules and Achilles.

So, why care about a hero? What really is a hero?

A hero can be anyone from a war veteran, school teacher, professional athlete, or your parents.

These people are very important because they give people hope, aspiration, courage, and motivation when life brings them down.

Of course there’s always the thought of the hero battling evil.

Now my hero growing up was Jason Varitek (Red Sox catcher). He was a leader on and off the field, he was tough, and he was loyal to his organization and teammates around him.

He was the whole reason why I was a catcher growing up and all the way in college at Shoreline Community College.

Here he is giving A-Rod a face-full of catchers mitt. Big thumbs up for that one.

A hero is important to give dreams to young kids.

They can show us that anything is possible with hard work and dedication.

Of course what would we do without the hero’s of every major war we’ve been engaged in throughout our American history.

They protect our very way of life.

Hero’s exist everywhere.

One thing I’ve learned is you can be your own hero. Figuring out a path in your life and facing adversity is a hero attribute.

So, what is a hero? Do they have to battle evil? Do they have to be strong physically?

The answer is no.

Sure, there are hero’s who are big and strong and fight against evil. There’s also the teacher who helps students in need to get a good education. A hero can simply make someone smile every day to make them feel alive and encourage them to want success in their life.

educators-hero

We can all be hero’s.

In your own life, or in somebody else’s life.

“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” – Christopher Reeve