Everyone Should Own A Watch

By Danny Cavanaugh

Friend: “Frank what time is it man? My phone died on me.

Frank: “Uh beats me! I have no idea either, mine is dead too.

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Have you ever been camping miles from the nearest civilization without service or your phone service decides to be a real pain and crap out on you? I know it’s happened to me.

Now, I never use to own watches or care for them much. Besides, Who cares about watches right? Nowadays we have our phones and with a quick tap of the unlock button we can see what time it is with ease. However, as I’ve gotten older I’ve started to wear watches more often than not.

Why is that?

It first started as a style thing, I mean it still kind of is, but that’s beside the point. I noticed that all the bad ass operators from the military wore a lot of G-Shock watches, so of course I had to get one since I loved the military!

So, I went on line and purchased a G-Shock that had all the cool gadgets including: a stop watch, solar power battery, water proof, analog and digital time, multiple alarms and much more. On the other hand, why did this watch turn out to be a good investment, besides me wanting to be a “cool” bad ass?

This investment turned out to be one of the best purchases I could have made because of what my work life entails. First of all, I’m a baseball instructor teaching 30 minute, back-to-back private lessons every day.. I needed to keep track of time.

Now why should you care right? “Danny I don’t teach private lessons why should I care about watches? Plus, I don’t go camping..ever.

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One of the cool things a watch can do for you is give you a sense of style. Whether you’re going in for that first job interview out of college and want to “dress up” your suit more, or accessorize your favorite outfit (for the ladies), watches are a great way to add confidence and sophistication to your style.

Just remember, your phone won’t always be there for you, so what’s your back up plan? A watch is a great tool to provide you with multiple time-keeping capabilities, as well as giving you a sense of style.

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How to get your pitch recognized

By Danny Cavanaugh

Pitching newsworthy stories to the media is essential for any PR pro. Whether you’re trying to give your organization an edge by winning over a journalist for the story you want, or you’re trying to promote your client within the local news, pitches are key in the daily life of a PR pro.

With that said, how many pitches do journalists receive every day? According to Nicole Fallon Taylor, she received “an average of 23 per workday,” prdaily.com. This is unfortunate because of how saturated journalist’s emails are becoming.

So, the big question is how can we get our pitch recognized, and not just thrown out?

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First of all,  make sure what you are pitching is newsworthy. In other words, is the audience going to be interested in your particular story? If your story isn’t newsworthy, the journalist won’t waste their time with you again.

Secondly, make the pitch personalized. Often times when you try to build a relationship with journalists and mention their name in the subject line, you will have a better chance of getting your pitch recognized. There’s nothing worse than saying “to whom it may concern.” That’s bad PR.

Lastly, be creative! According to Taylor, the pitches she accepted didn’t say the same old thing as everyone else. The one’s she accepted had a different outlook on a story, or a whole new perspective that was interesting.

Just remember, as a PR pro you will write pitches in your career. Have fun with them, make them personalized, newsworthy, and be creative! There’s nothing worse than a bland, non-relevant pitch!