Jared’s strategic Iron Horse

By Danny Cavanaugh

Don’t ever skip out on a public figure coming to your organization to present information or give a speech on their expertise. It is important to pick their brain and gain knowledge for you own benefit. One of the best ways we can learn is through other experiences people have created.

Jared Vallejo from Iron Horse Brewery came into one of my classes at Central Washington University to give a speech on the brewery and the experiences he has had there. He talked about marketing strategies, the culture of the brewery, and some of the challenges they face on a day-to-day basis.

However, what really stuck with me? What was the one thing that I related to and appreciated the most?

Don’t be afraid to fail! It sounds simple right? However, from my experiences inside and outside of school, successful people have always been bold, and they haven’t been afraid.

The best advice he gave us was to fail, fail some more and fail again. Why? It means you are trying! The worst thing you can do (from a business standpoint) is to become stagnant and boring. What I like about Jared and the IHB is their ability to adapt and create new marketing techniques to entice consumers into buying their products.

As a consumer, I’m always looking for something that interests me, excites me, and ultimately connects me to that product. What Jared and the rest of the brewery staff have accomplished is a culture that relates to their customers and the products they produce.beer-bottle

With that said, I work for a small business that is continuously trying to grow and expand. The words that Jared said to us will always stick with me, and entice me to adapt, create, and take chances on marketing campaigns throughout my own experiences.

Overall, failure is important, whether it’s in a business setting, or other aspects of our lives. Without failure, we won’t have success. After all, success develops through our experiences and chances we take in life.

Advertisements

Infographic Delight

By Danny Cavanaugh

We all know there are several ways to market your company or a product you are trying to sell. Nowadays numbers are essential for customers to purchase a product. Whether it’s how popular the item is with the amount of sales it has produced, or the general popularity of something. One way to market your company or a product is by using an infographic.

If you’ve never worked on an infographic, or produced one, they portray a plethora of information in a stylistic and unique manner.

With that said, Central Washington University offers over 100 majors with an average of 3,000 graduates per year, according to cwu.edu/about/quick-facts. My partner and I created an infographic about the most popular majors at CWU, with the top major being Criminal Justice.

infographic-pic

I was surprised by this because I thought the majority would be in business or communication majors.

But, the other top degrees included: Accounting, Elementary Ed, and Psychology. This really surprised me, so I had to talk to people and find out more.

Within our infographic we created a survey which asked CWU students if they were satisfied with their major. We found that over half were satisfied with their degree field, with only 30 percent unsure about their major.

Could this be a reflection on the indecision that today’s society faces? Or are more students trying to get a degree in something random, rather than in something they actually enjoy?

Only time will tell. What we do know is that CWU creates opportunity with offering over 100 majors, and having an average class size of 20 students.

If you’re a business owner, or simply trying to promote something. Remember, an infographic might be the answer.

 

They Won Fair and Square

By Danny Cavanaugh

Since the Patriots are yet again in the super bowl, why not bring up a sore subject for many New England fans… deflategate!

That’s right, I said it. The controversial deflating of footballs during the AFC championship between the New England Patriots and Indianapolis Colts in 2015.

Talk about a PR nightmare! Hours upon hours of court proceedings, with one side winning, then the other side appealing. If I was a part of the PR staff for the patriots, or the NFL I would lose all of my hair.

Image result for deflategate

Talk about crisis PR in a nutshell. With the NFL (among others) investigating your franchise, as a PR professional you have to find a way to bring light to the situation and deflect the negativity away from your organization.

Easier said than done? I think so.

It’s easy for people in this situation to call the patriots “cheaters” because of their track record. If this was the patriots first trip to the super bowl, would people have blown this way out of proportion? That’s the million dollar question.

We all know that when you win, over and over again, people either love you or they hate you. Just look at the New York Yankees, you hardly ever hear “eh they’re alright, I don’t mind them.”

Thus, this is a great example of crisis PR. So, what would you do?

I would find out the truth behind the situation. I would research if the weather played in any part of decreasing the psi within the footballs. Also, you must protect your brand the best you can.

We would have to tell the truth, tell it all, tell it fast, and move on. After all, who wants to be in court two seasons later for something they thought was past them.

This just goes to show how important PR really is. It’s important to keep the integrity of your organization, as well as explain to the public was is going on behind closed doors.